While Nothing is quite focused on smartphones nowadays, the company began as a smartphone accessory brand, initially launching one of our favorite earbuds of all time, the Nothing Ear (1) earbuds. It followed up with the Nothing Ear (2) and the more affordable Nothing Ear Stick last year. However, the company is currently shifting away from this strategy. The company is changing its audio product naming scheme and has announced two new audio products: Nothing Ear and Nothing Ear A.
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